General motors. - A Research Paper.
General Motors (GM)is a United States vehicle manufacturer based in Detroit, Michigan, known for brands such as Chevrolet, GMC, Buick, Pontiac, Oldsmobile, and Cadillac. William “Billy” Durant founded GM on September 16, 1908; he was already a successful manufacturer of horse-drawn vehicles (“Company: History”).
General Motors Essay, Research Paper GENERAL MOTORS Ever since the beginning of the 20th century, American people have been fascinated with automobiles. This fascination started with people trading their horse and carriage for a brand new automobile. General Motors was aware of this growing industry and took control with the help of William Durant.
Keywords: General Motors Bulgaria, marketing strategy Suggested Citation: Suggested Citation Zhechev, Vladimir Sashov, General Motors Bulgaria Research Paper (April 21, 2011).
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General Motors (GM), one of the world’s largest automakers, was initially founded by William Durant in 1902 and held a remarkable presence in the automobile industry for almost a century. It is predominantly engaged in the designing, manufacturing and marketing of cars, trucks, and other automobile parts in North America, Europe, Latin America, and Asia Pacific regions.